Creating a a digital and content strategy plan for Bayer as part of global competition.
The Ask- Digitally enhance the healthcare eco system at Bayer.
When you’re sick, there are various options, with the default setting being patient-doctor interaction. But that interaction is far from enough. Doctors aren’t always available and often only play a role when you get sick. What about overall wellness. What about all the other healthcare practitioners? What about self-care? Are there digital solutions to improve patients’ health status? How can we increase patient engagement? What role should Bayer play, beyond being the drug manufacturer in providing health solutions to patients?
*This project was done as a group of 3.* Surbhi Soni- Identify the problem, mapping the journey and designing an app solution that caters to all communication jobs and integrated patients journey and designing apps logo and brand identity. Ishita Desai- Research the privacy policy and by laws of the medical industry and design content and marketing strategy.
Onkar Kandalkar- Design an interactive app link on Adobe XD
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