Analysing Integrated Marketing Communications for "Uncupping" #stickyvsclean campaign for Chocolate Peanut Butter cup by Reese's. Identifying problem statement with SCR framework. Describing communication strategy for the target audience, Facets model, effects behind the effectiveness, analysing marketing communications, 4C's, channels and distribution of media and campaigns success as a conclusion.
*This project was done as a part of an assignment by: Surbhi Soni*
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